We design and deliver complex and sustainable façades across Europe. The technical demands are high, the projects are long, and the margins for error are small. At that level, culture determines everything – how decisions get made, how problems get solved, and what clients and partners can expect from us.
Culture is what determines how we act when things get hard. How we treat a client when a project runs into trouble. How we speak to a partner when the answer isn’t what they want to hear. We don’t always get it right. But we wanted to be specific about what we’re aiming for — and hold ourselves accountable to it.
So we started from scratch. Months of workshops. Uncomfortable conversations. Real disagreement about what we actually stand for — not what sounds good.
Along the way, a workshop with Erin Meyer — author of The Culture Map — helped point us in the right direction. The result: four behaviours — Extreme Ownership, Never Settle, Cut the Noise, No Brilliant Jerks — specific enough to be useful, honest enough to be uncomfortable.
We take decisions best for our organisation, not for personal gain. We don’t abuse freedom. We speak up and act without being called out.
If it’s broken, we fix it. If it’s unclear, we clarify it. We don’t wait to be told, and we don’t hide behind job descriptions.
Good enough is not good enough. Curiosity fuels our ambition to level up. The work we do has our signature on it — so we don’t deliver crap.
Every day we look to improve: sharing feedback, learning from experience, applying in practice what we know in theory
We use no excuses to deliver what’s promised. We say things as they are, when they are. We don’t do comfort zones — we do progress.
That means being well-prepared, communicating facts rather than assumptions, and staying focused on what actually matters.
We win and lose as a team. We don’t pick sides. We work at round tables. We can disagree and commit, instead of settling for no solution.
Strong performance never comes at the expense of others. Talent is nothing without trust.