Staticus is making a considered entry into the United States. Through a targeted series of industry events and direct market engagement, the company is building the relationships and knowledge that serious, long-term presence demands – attending the events where architects, façade consultants, general contractors, and developers actually shape the industry.
Facade Tectonics Forum in Chicago, 18 of May 2023
The groundwork was laid in May 2023, when Staticus sent representatives to the Facade Tectonics Forum in Chicago, a half-day educational event hosted at the Illinois Institute of Technology, organised by the Facade Tectonics Institute (FTI). The forum brought together architects, engineers, façade consultants, contractors, and product suppliers for cross-disciplinary dialogue on sustainability, climate resilience, technological innovation, and the future of the building envelope.
The Chicago event was a deliberate intelligence-gathering exercise as much as a networking one. The three thematic sessions, covering Chicago’s evolving urban landscape, high-performance façades, and product and design innovation, gave the Staticus team a ground-level view of where US market expectations were heading and how European performance standards compared.
Taken together, the three sessions painted a clear picture: the US façade market is moving in a direction that plays directly to Staticus’s strengths.
- Chicago: A Changing Urban Landscape — likely focused on the city’s evolving skyline, post-pandemic urban transformation, and how local context shapes façade strategy. Chicago has been a recurring FTI venue precisely because of its dense concentration of high-rise façade work and architecture firms with global reach.
- High-Performance Facades — energy performance, decarbonization, embodied carbon, thermal performance, and the role of the building skin in meeting tightening climate and code requirements.
- Product & Design Innovation — new materials, systems, and detailing approaches; the interface between design intent and fabrication; case studies of recently completed or in-progress projects.
Tightening performance requirements, growing demand for sustainable building envelopes, and increasing complexity in façade specification are challenges that Staticus has been navigating in Europe for years.
Long-term market commitment
The Chicago event was a deliberate intelligence-gathering exercise as much as a networking one which gave the Staticus a ground-level view of where US market expectations were heading and how European performance standards compared.
A family-owned business with teams across seven countries and two decades of delivery, Staticus is entering the US market with the same long-term perspective that has defined its growth in Europe: build credibility first, and let the work speak for itself.
For the US market, the message is straightforward: Staticus is here to build lasting relationships, deliver benchmark-setting projects, and maximise long-term value.
